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Petrol Pump Advertising News

Sleek out-of-home campaigns with impact, drive and outstanding results. This is our specialist field

Bellway Homes Campaign

Bellway Homes were looking for an innovative way to drive potential purchasers to their new housing development in Havantand through clever use of matching the

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🟢 Flip the Branding: Logo BIG and at top - don't hide it in the bottom right (logo at top = +32% brand recall)! 🟢 Humanise it: Feature people and real emotions - this builds engagement.
🟢 Have fun: If the ad makes them smile, your brand stays in their head. 👊
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🟢 Kill the copy: Use less than 10 words – you have 2 seconds people!
🟢 Go Bold: Use high-contrast, distinct colours. Bland doesn't stop traffic!

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