What Are the Benefits of Fuel Nozzle Advertising?

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Ad Nozzles are an unmissable and highly accountable way to target motorists every time they fill up at petrol stations across the UK. Fuel nozzle advertising targets motorists in a designated region or postcode, enabling you to reach specific demographics.

  • Captive Audience: People are focused on the pump while filling up their car, giving your ad uninterrupted attention for an average of 52 seconds – 7 out of 10 motorists recall seeing ad nozzle advertising (*source: various independent research)
  • Targeted Reach: You can choose the petrol stations you want to advertise at, allowing you to target specific demographics and communities ensuring your campaign is shown to a hyperlocal relevant audience.
  • High Visibility: The nozzle itself is right in the driver’s hand, so you are guaranteed unmissable one-to-one interaction with the consumer.
  • Cost-Effective: Compared to other outdoor advertising options, fuel nozzle ads are a relatively inexpensive way to reach a large number of potential customers (supermarket sites have on average 48,000 transactions every month!)
  • Local Focus: It’s a great way for local businesses to advertise to people in their area, particularly in rural areas with limited outdoor posters options.

Focal Point offers excellent UK coverage with over 3,000 forecourts nationwide – on either traditional roadside forecourts such as Total, Esso and BP, supermarket forecourts like Tesco, Sainsbury’s, and Morrisons, as well as service station forecourts on all major motorways.