Waitrose Recruitment Drive Campaign

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Waitrose used fuel nozzle advertising as part of a recruitment drive for their Enfield store.

Using a selection of strategically positioned filling stations across North London, the campaign successfully targeted motorists in the dedicated proximity of the Enfield store.

Ad nozzles are an unmissable and highly accountable way to target drivers every time they fill up at petrol stations across the UK. With an average fill-up time of 2-3 minutes and an uninterrupted viewing time of 52 seconds, ad nozzles are an eye-catching format, particularly in more rural areas where roadside poster sites are scarce.