The Booker Group had a niche recruitment brief in which they were looking to specifically target heavy goods vehicle drivers.
We used a combination of motorway service station rest rooms, along with fuel nozzle advertising at HGV fuel filling pumps. Using QR codes, they were able to attribute the rise in job applications directly to fuel nozzle advertising they placed with Focal Point.
Ad nozzles are an unmissable and highly accountable way to target drivers every time they fill up at petrol stations across the UK. With an average fill-up time of 2-3 minutes and an uninterrupted viewing time of 52 seconds, ad nozzles are an eye-catching format, particularly in more rural areas where roadside poster sites are scarce.